What is the difference between Starter and Unlimited?

Starter includes 3 sub-accounts. Unlimited includes unlimited sub-accounts, rebill of phone and email with no markup, and basic API access.

Sales / CRM / Funnels

GoHighLevel Pricing 2026: The Real Cost (All Fees)

Q: How much does GoHighLevel cost per month?

Official self-serve plans in 2026 are Starter $97/month, Unlimited $297/month, and Agency Pro $497/month. Annual billing is $970, $2,970, and $4,970. Usage for phone, SMS, email, and AI is extra.

Q: Are there hidden fees?

GoHighLevel says the subscription covers platform features, and usage-based costs apply for telecommunications and AI. Those usage charges are billed separately from the $97/$297/$497 plan price.

Q: What is SaaS Mode on Agency Pro?

Agency Pro at $497/month adds SaaS Mode, automated sub-account creation, rebill of phone and email with markup, user/agent reporting, and advanced API access.

Q: Is there a free trial?

Yes. GoHighLevel offers a 14-day free trial on the self-serve plans. Billing starts after the trial unless you cancel. Usage fees can apply during the trial.

Plan prices from gohighlevel.com/pricing (checked 25 Aug 2026). Usage sits on top. We have not run a paid agency account for this page.

Start GoHighLevel trial

Quick verdict. Advertised software is $97, $297, or $497 a month. Phone, SMS, email, and AI are usage-based and billed separately. Starter fits one business or a tiny roster (3 sub-accounts). Unlimited is the agency tier. Agency Pro is worth the jump only if you need SaaS Mode and markup on rebilling.

Pick a plan

Starter

$97 /mo

3 sub-accounts
$970 / year
Core platform features

Try Starter

Unlimited

$297 /mo

Unlimited sub-accounts
Rebill phone/email at cost
Basic API · $2,970 / year

Start Unlimited trial

Agency Pro

$497 /mo

SaaS Mode + markup rebill
Advanced API
$4,970 / year

Try Agency Pro

Annual equals 10 months of monthly (two months free). Enterprise is custom / sales-led. Risk note: 14-day free trial on self-serve plans (vendor terms); usage can still apply during trial.

Start a HighLevel trial

Affiliate link to GoHighLevel signup. Official list prices still apply; usage is extra.

See GoHighLevel plans

At a glance

Plan	Monthly	Annual	Sub-accounts	Beyond Starter
Starter	$97	$970	3	Unlimited contacts and users, core features
Unlimited	$297	$2,970	Unlimited	Rebill phone and email at cost, basic API
Agency Pro	$497	$4,970	Unlimited	SaaS Mode, rebill with markup, advanced API
Enterprise	Custom	Custom	Custom	Success manager, HIPAA, higher limits

The real monthly cost: usage sits beside the plan

GoHighLevel’s own FAQ asks “Are there any hidden fees?” and answers: the subscription covers platform features, and there are usage-based costs for telecommunications and AI. Unlimited and Pro can rebill those costs to clients. Only Pro is described as adding markup.

Per-message and per-minute rates change. We are not copying a third-party rate card as if we metered it. Optional add-ons on the official page (examples): AI Employee $50 or $97 per sub-account per month, branded client portal $49, HIPAA $297, white-label mobile app $497, premium support $500.

Which plan for which business

Starter ($97): you, or you plus a couple of client accounts. Hard stop at 3 sub-accounts.
Unlimited ($297): an agency adding clients without buying a new seat each time. Rebill usage at cost.
Agency Pro ($497): sell HighLevel as your own SaaS, auto-create accounts, and mark up phone/email.

FAQ

How much does GoHighLevel cost per month?

Starter $97, Unlimited $297, Agency Pro $497. Annual $970 / $2,970 / $4,970. Usage for phone, SMS, email, and AI is extra.

Are there hidden fees?

Subscription covers platform features; telecom and AI usage are billed separately.

Starter vs Unlimited?

Starter: 3 sub-accounts. Unlimited: unlimited sub-accounts, rebill at cost, basic API.

What is SaaS Mode on Agency Pro?

Auto sub-account creation, rebill with markup, user/agent reporting, advanced API.

Is there a free trial?

Yes — 14-day free trial on self-serve plans. Usage fees can apply during the trial.

Last verified: 25 Aug 2026 against gohighlevel.com/pricing. Theme refresh 3 Sep 2026. Affiliate URL present. No AggregateRating. No hands-on test claimed.